The Vinculum
Organizational Communication in Business
Organizational Communication on LinkedIn
Aug 2nd
Join the online group of and expand your professional network with Organizational Communication students, alumni, faculty and professionals.
The Aftermath: OrCom on Google
Nov 10th
One of the goals of requiring the Organizational Communication Class of 2010 to blog is to penetrate and leave a mark in the new social media sphere. Okay, enough of metaphors. Leaving a mark means being able to rank high in search engines such as Google. Our Professor made an initial survey of how OrCom of UP Manila fairs in the most popular search engine. Guess what, no concrete OrCom-UP Manila existence was felt–except for The Vinculum (Well, it wasn’t a concrete existence since it’s linked with Top Blogs). After more or less 4 months of blogging efforts, let us see the results:
Social Media Enthusiast
Oct 16th
So you want to be a social media enthusiast huh? Well, the mere basic knowledge about new social media won’t really suffice. Yahoo! Philippines, one of the leading multinational internet companies opened a new job for a social media producer. Well, organizational communication enthusiasts who want to venture to the new social media (NSM) industry or want to introduce the benefits of NSM to their respective organizations are not really required to fulfil the requirements for a social media producer. But taking a look at the position’s qualifications will give us an idea of what an ideal Social Media Enthusiast is.
University Marketing
Oct 8th
This blog has been up for some time already and I did not start this because I’m nerdy like that, haha. This is actually a fun requirement for one of my major subjects, Organizational Communication 153 (Communication Trends and Styles). One of the goals of this project is for Organizational Communication students to penetrate the new social media sphere and be ambassadors of the degree program. Moreover, this is a public relations initiative of my professor to sell the OrCom-UP Manila brand to graduating high school students. A similar approach is being done by the Massachusetts Institute of Technology.
Politicians as Brands
Sep 30th
Mr. Paolo Pangan, Digital Strategy Manager of Yehey! Corporation, talked about Online and Viral Marketing in our class. There were a lot of insights Mr. Pao shared with us and they include:
- The internet has become the essential touch point, but getting close is getting harder.
- There is social media fragmentation; anyone could be someone.
- The images of brands are not dictated by companies—they are dictated by people.
- Companies don’t need to shout; they need to listen instead.
Social Media and Calamities
Sep 28th
I have been talking all about New Social Media in this blog and, maybe, some of you just want enough of it. Haha. Anyway, NSM has penetrated almost all aspects of our life and I have written about some of them here—most are in the context of businesses and organizations. I think it is just timely to take a look on how social media helped the initiatives of different individuals and organizations in helping the victims of storm Ondoy.
An Easy Social Media Release
Sep 21st
You can see it everywhere: organizations, companies or even individuals distribute Press Releases to relevant opinion leaders or key people like the media. Press releases are done to spark public interest or to start a hype regarding a specific subject. Usually, when you take a look at the status quo, press releases are distributed to the media during a press conference. The media is invited to this event so that everyone in the planet could know what’s up. Since time immemorial, this kind of practice has been a staple one in the public relations industry–until Web 2.0. Well, there are still press releases but now, they are also done in a new medium—through the new social media. We were asked by our professor to do a sample Social Media Release (SMR). The SMR will feature a real organization. I chose Biokleen Care Hygiene Solutions as my sample company (because it is just situated in our neighborhood; go convenience).
Of Viral Vlogs and Values
Sep 13th
A week has passed since we started promoting our video. And I can tell everyone that it was indeed An Experience. Promotion may sound simple but, just like other things, it is easier said than done. I will be enumerating the different strategies and tactics that we used to make our video blog viral.
My Unilever Internship Revalida
Sep 7th
A rainy Saturday. I’m here at the bus, blogging about my internship revalida at Unilever. Of course, I won’t be pouring so much technicalities about it since I might be sued for breach of contract. Anyway, there is an undying emotion about what I felt about the revalida–I felt I delivered a mediocre one, I felt I left too many loopholes. My panel consisted of relevant people: My bosses and supervisors, and of course, the guys from Human Resources, Learning and Expertise.
A Sex Trip
Sep 6th
About the video
Here is our Video Blog for our OC 152 class. What we are told to do is a Video Blog that talks about the history of communication. We had plenty of ideas on how to actually do this one and we took the risk to use the stop motion concept. Although it seems to be not as smooth as what stop motion videos should look like, I believe that it still clearly sends our intented message to the viewers.
About the plot
My groupmates and I decided that we should not settle for a converntional, educational video about the history of communication. In our work, we incorporated a basic, almost child-friendly, story about a boy who is transported to the past. Furthermore, we incorporated the concept of “help” thus the title.
About the initial reception
I believe that our video received a warm appreciation during its invitation-only premiere showing. Now, we are sharing it to the whole wide world to watch. Enjoy!
Communicators