http://vinculum.alpsaguado.com Business, Management and Communication for the 21st Century Thu, 24 Dec 2009 21:07:27 +0000 http://backend.userland.com/rss092 en http://vinculum.alpsaguado.com/2009/12/an-epiphany/ One of the goals of requiring the Organizational Communication Class of 2010 to blog is to penetrate and leave a mark in the new social media sphere. Okay, enough of metaphors. Leaving a mark means being able to rank high in search engines such as Google. Our Professor made an ... http://vinculum.alpsaguado.com/2009/11/the-aftermath-orcom-on-google/ So you want to be a social media enthusiast huh? Well, the mere basic knowledge about new social media won’t really suffice. Yahoo! Philippines, one of the leading multinational internet companies opened a new job for a social media producer. Well, organizational communication enthusiasts who want to venture to the ... http://vinculum.alpsaguado.com/2009/10/social-media-enthusiast/ This blog has been up for some time already and I did not start this because I’m nerdy like that, haha. This is actually a fun requirement for one of my major subjects, Organizational Communication 153 (Communication Trends and Styles). One of the goals of this project is for Organizational ... http://vinculum.alpsaguado.com/2009/10/university-marketing/ Mr. Paolo Pangan, Digital Strategy Manager of Yehey! Corporation, talked about Online and Viral Marketing in our class. There were a lot of insights Mr. Pao shared with us and they include: The internet has become the essential touch point, but getting close is getting harder. There is social media fragmentation; anyone ... http://vinculum.alpsaguado.com/2009/09/politicians-as-brands/ I have been talking all about New Social Media in this blog and, maybe, some of you just want enough of it. Haha. Anyway, NSM has penetrated almost all aspects of our life and I have written about some of them here—most are in the context of businesses and organizations. ... http://vinculum.alpsaguado.com/2009/09/social-media-and-calamities/ You can see it everywhere: organizations, companies or even individuals distribute Press Releases to relevant opinion leaders or key people like the media. Press releases are done to spark public interest or to start a hype regarding a specific subject. Usually, when you take a look at the status quo, ... http://vinculum.alpsaguado.com/2009/09/easy-social-media-release/ A week has passed since we started promoting our video. And I can tell everyone that it was indeed An Experience. Promotion may sound simple but, just like other things, it is easier said than done. I will be enumerating the different strategies and tactics that we used to make ... http://vinculum.alpsaguado.com/2009/09/of-viral-vlogs-and-values/ A rainy Saturday. I’m here at the bus, blogging about my internship revalida at Unilever. Of course, I won’t be pouring so much technicalities about it since I might be sued for breach of contract. Anyway, there is an undying emotion about what I felt about the revalida–I felt I ... http://vinculum.alpsaguado.com/2009/09/my-unilever-internship-revalida/ About the video Here is our Video Blog for our OC 152 class. What we are told to do is a Video Blog that talks about the history of communication. We had plenty of ideas on how to actually do this one and we took the risk to use the stop ... http://vinculum.alpsaguado.com/2009/09/a-sex-trip/