Mr. Paolo Pangan, Digital Strategy Manager of Yehey! Corporation, talked about Online and Viral Marketing in our class. There were a lot of insights Mr. Pao shared with us and they include:

  • The internet has become the essential touch point, but getting close is getting harder.
  • There is social media fragmentation; anyone could be someone.
  • The images of brands are not dictated by companies—they are dictated by people.
  • Companies don’t need to shout; they need to listen instead.

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