30
Sep/0910

Politicians as Brands

Mr. Paolo Pangan, Digital Strategy Manager of Yehey! Corporation, talked about Online and Viral Marketing in our class. There were a lot of insights Mr. Pao shared with us and they include:

  • The internet has become the essential touch point, but getting close is getting harder.
  • There is social media fragmentation; anyone could be someone.
  • The images of brands are not dictated by companies—they are dictated by people.
  • Companies don’t need to shout; they need to listen instead.

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This is The Vinculum. A blog that talks about the dynamics of communication practices in business and management of the 21st century. Special emphasis is given to organizational communication and new social media.

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The communicologist is Alfred Miguel M Aguado. He is 20 years of age, currently taking up his Bachelor's Degree (BA Organizational Communication) in the University of the Philippines Manila. He likes anything related to English, Debating and Information Technology. Moreover, he also likes Mathematics, Music, Sports, and Looking and Feeling Good. He is fascinated with the dynamics of communication as he is fascinated with North Korea and PHP programming. You can visit his blog at ALPSaguado.com.

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