Organizational Communication in Business
Posts tagged Marketing
University Marketing
Oct 8th
This blog has been up for some time already and I did not start this because I’m nerdy like that, haha. This is actually a fun requirement for one of my major subjects, Organizational Communication 153 (Communication Trends and Styles). One of the goals of this project is for Organizational Communication students to penetrate the new social media sphere and be ambassadors of the degree program. Moreover, this is a public relations initiative of my professor to sell the OrCom-UP Manila brand to graduating high school students. A similar approach is being done by the Massachusetts Institute of Technology.
Social Media Marketing
Aug 29th
Trends and current events tell you that this thing called “New Social Media (NSM)” is the loudest buzz in the online ecosystem. With this, not only one’s everyday vanity and spoiled-brat rants are its daily consumers. We could see organizations and big companies slowly penetrating this powerful network. But of course, it’s not the usual three-step-pancake-mix process. It’s more like assembling and detonating a C4 bomb—one misconnection could lead to self-destruction. One of the hyped uses of new social media is marketing products and services. Even though there are a relatively few companies using NSM, we could see that they are very enthusiastic (or even very whimsical) in implementing this marketing tactic. Conceivably, NSM is really powerful a tool—well, it is just as powerful as it is harmful. Here are some ways on how to implement a marketing tactic using New Social Media.
Communicators