Organizational Communication in Business
Posts tagged Media
A Sex Trip
Sep 6th
Social Media Marketing
Aug 29th
Trends and current events tell you that this thing called “New Social Media (NSM)” is the loudest buzz in the online ecosystem. With this, not only one’s everyday vanity and spoiled-brat rants are its daily consumers. We could see organizations and big companies slowly penetrating this powerful network. But of course, it’s not the usual three-step-pancake-mix process. It’s more like assembling and detonating a C4 bomb—one misconnection could lead to self-destruction. One of the hyped uses of new social media is marketing products and services. Even though there are a relatively few companies using NSM, we could see that they are very enthusiastic (or even very whimsical) in implementing this marketing tactic. Conceivably, NSM is really powerful a tool—well, it is just as powerful as it is harmful. Here are some ways on how to implement a marketing tactic using New Social Media.
Johari Window of Organizational Collaboration
Jul 23rd
If one chapter of Wikinomics is exclusive for the topic about external collaboration, one chapter, quite logically, is also dedicated about internal collaboration. This chapter is titled The Wiki Workplace: Unleashing the Power of Us. The authors talked about how input and feedback from the employees and from the top management would create knowledge that could revolutionize something. This something could be a product, a service, an improvement, a supply chain efficiency technique or even workplace stress buster. I was in the state of awe when I realized that knowledge, in its truest sense, is infinite–contrast that to natural or physical resources. What’s more awsome is that this infinite knowledge could be used to solve the problem of scarcity of resources! Okay, that was too much of an awe, haha. Anyway, I was thinking of a nice, if not brilliant, way of presenting my reflection to the said Wikinomics chapter.
Viral Conversations Part 2
Jul 22nd
In Viral Conversations Part 1, we have realized how information could go crazy once it tasted the addicting world of new social media. Here in Part 2, I would be exposing how powerful information could be (especially regarding a product or a brand) when it reaches the vast realm of the online socialization biome. To add a freaky factor into it, let’s parallelize information’s characteristics to a computer virus*.
Viral Conversations Part 1
Jul 22nd
We discussed this social media model last Saturday–The Conversation Prism. Basically, it maps the information coming from the core: a brand, (a product or a service) to the outer layers: the new social media tools. Let us take a brief look at the five layers of the prism:
Freaky Wikinomics
Jul 5th
The moment my Organizational Communication 152 (Communication Trends and Styles) professor handed out our readings for this week, I thought I already encountered that book in the past. Unfortunately, it wasn’t the book I was expecting. Anyway, the readings that my professor tasked us to read are two chapters from the book Wikinomics by Tapscott and Williams. The book that I thought was the one to read is Freakonomics by Levitt and Dubner. They sound almost the same so my mind equated them as one (blame my brain).
The Alpha and The Omega
Jun 28th
My exposure to the internet is longer than my exposure to the trimedia (Television, Radio and Print). I admit that my day can’t be concluded without drinking some cyber juice. True, I am slowly becoming dependent to it. Okay, that was an understatement. I think I am dependent to it. Vanity aside, I believe that I am conscious about my self-development and journey to self-actualization. Can I really self-actualize with the internet? Is the internet already a necessity? After reading Christopher Locke’s Internet Apocalypso, I realized how the statement “The internet is powerful” is becoming outdated and there’s an urgent need to find a new adjective that’s more powerful than powerful. Let’s analyze if this kind of power can make it a necessity, can make it a tool for self-actualization.
The Vinculum
Jun 28th
Michael Jackson is dead.
Benj, one of my blogging mentors, asked everyone in his Plurk Timeline: Is Michael Jackson the most popular/famous person to have died in our generation? Some cyber minutes have past and he, together with the ones who replied, offered other choices: John Paul II, Princess Diana Spencer, Frank Sinatra, Mother Teresa and Saddam Hussein. I haven’t replied to his Plurk but I already have a thought in mind—which I planned to be an introductory entry in my new blog.
I am supposed to answer this:


Communicators