Organizational Communication in Business
Posts tagged New Social Media
Social Media Enthusiast
Oct 16th
So you want to be a social media enthusiast huh? Well, the mere basic knowledge about new social media won’t really suffice. Yahoo! Philippines, one of the leading multinational internet companies opened a new job for a social media producer. Well, organizational communication enthusiasts who want to venture to the new social media (NSM) industry or want to introduce the benefits of NSM to their respective organizations are not really required to fulfil the requirements for a social media producer. But taking a look at the position’s qualifications will give us an idea of what an ideal Social Media Enthusiast is.
University Marketing
Oct 8th
This blog has been up for some time already and I did not start this because I’m nerdy like that, haha. This is actually a fun requirement for one of my major subjects, Organizational Communication 153 (Communication Trends and Styles). One of the goals of this project is for Organizational Communication students to penetrate the new social media sphere and be ambassadors of the degree program. Moreover, this is a public relations initiative of my professor to sell the OrCom-UP Manila brand to graduating high school students. A similar approach is being done by the Massachusetts Institute of Technology.
Social Media and Calamities
Sep 28th
I have been talking all about New Social Media in this blog and, maybe, some of you just want enough of it. Haha. Anyway, NSM has penetrated almost all aspects of our life and I have written about some of them here—most are in the context of businesses and organizations. I think it is just timely to take a look on how social media helped the initiatives of different individuals and organizations in helping the victims of storm Ondoy.
An Easy Social Media Release
Sep 21st
You can see it everywhere: organizations, companies or even individuals distribute Press Releases to relevant opinion leaders or key people like the media. Press releases are done to spark public interest or to start a hype regarding a specific subject. Usually, when you take a look at the status quo, press releases are distributed to the media during a press conference. The media is invited to this event so that everyone in the planet could know what’s up. Since time immemorial, this kind of practice has been a staple one in the public relations industry–until Web 2.0. Well, there are still press releases but now, they are also done in a new medium—through the new social media. We were asked by our professor to do a sample Social Media Release (SMR). The SMR will feature a real organization. I chose Biokleen Care Hygiene Solutions as my sample company (because it is just situated in our neighborhood; go convenience).
A Sex Trip
Sep 6th
About the video
Here is our Video Blog for our OC 152 class. What we are told to do is a Video Blog that talks about the history of communication. We had plenty of ideas on how to actually do this one and we took the risk to use the stop motion concept. Although it seems to be not as smooth as what stop motion videos should look like, I believe that it still clearly sends our intented message to the viewers.
About the plot
My groupmates and I decided that we should not settle for a converntional, educational video about the history of communication. In our work, we incorporated a basic, almost child-friendly, story about a boy who is transported to the past. Furthermore, we incorporated the concept of “help” thus the title.
About the initial reception
I believe that our video received a warm appreciation during its invitation-only premiere showing. Now, we are sharing it to the whole wide world to watch. Enjoy!
Social Media Marketing
Aug 29th
Trends and current events tell you that this thing called “New Social Media (NSM)” is the loudest buzz in the online ecosystem. With this, not only one’s everyday vanity and spoiled-brat rants are its daily consumers. We could see organizations and big companies slowly penetrating this powerful network. But of course, it’s not the usual three-step-pancake-mix process. It’s more like assembling and detonating a C4 bomb—one misconnection could lead to self-destruction. One of the hyped uses of new social media is marketing products and services. Even though there are a relatively few companies using NSM, we could see that they are very enthusiastic (or even very whimsical) in implementing this marketing tactic. Conceivably, NSM is really powerful a tool—well, it is just as powerful as it is harmful. Here are some ways on how to implement a marketing tactic using New Social Media.
The Baby Boomer Boss
Aug 8th
According to an article found in the Ladies’ Home Journal, there are four distinct generations found in the modern workplace:
- Baby Boomers (born 1946 to 1964), range in age from 45 to 63 years old. They comprise 40% of today’s workforce.
- Generation X (born 1965 to 1980), range in age from 29 to 44 years old. They comprise 36% of today’s workforce.
- Millenials – aka Generation Y (born 1981 to 2000), range in age from 9 to 28 years old. They comprise 16% of the workforce, and the number is growing steadily.
- Matures – aka The Silent Generation (born from 1922 to 1945) are 64 and older. They comprise 8% of the workforce, and the number is steadily declining.
Johari Window of Organizational Collaboration
Jul 23rd
If one chapter of Wikinomics is exclusive for the topic about external collaboration, one chapter, quite logically, is also dedicated about internal collaboration. This chapter is titled The Wiki Workplace: Unleashing the Power of Us. The authors talked about how input and feedback from the employees and from the top management would create knowledge that could revolutionize something. This something could be a product, a service, an improvement, a supply chain efficiency technique or even workplace stress buster. I was in the state of awe when I realized that knowledge, in its truest sense, is infinite–contrast that to natural or physical resources. What’s more awsome is that this infinite knowledge could be used to solve the problem of scarcity of resources! Okay, that was too much of an awe, haha. Anyway, I was thinking of a nice, if not brilliant, way of presenting my reflection to the said Wikinomics chapter.
Viral Conversations Part 2
Jul 22nd
In Viral Conversations Part 1, we have realized how information could go crazy once it tasted the addicting world of new social media. Here in Part 2, I would be exposing how powerful information could be (especially regarding a product or a brand) when it reaches the vast realm of the online socialization biome. To add a freaky factor into it, let’s parallelize information’s characteristics to a computer virus*.
Viral Conversations Part 1
Jul 22nd
We discussed this social media model last Saturday–The Conversation Prism. Basically, it maps the information coming from the core: a brand, (a product or a service) to the outer layers: the new social media tools. Let us take a brief look at the five layers of the prism:
Communicators