Nov/093
The Aftermath: OrCom on Google
One of the goals of requiring the Organizational Communication Class of 2010 to blog is to penetrate and leave a mark in the new social media sphere. Okay, enough of metaphors. Leaving a mark means being able to rank high in search engines such as Google. Our Professor made an initial survey of how OrCom of UP Manila fairs in the most popular search engine. Guess what, no concrete OrCom-UP Manila existence was felt–except for The Vinculum (Well, it wasn’t a concrete existence since it’s linked with Top Blogs). After more or less 4 months of blogging efforts, let us see the results:
Oct/092
Social Media Enthusiast
So you want to be a social media enthusiast huh? Well, the mere basic knowledge about new social media won’t really suffice. Yahoo! Philippines, one of the leading multinational internet companies opened a new job for a social media producer. Well, organizational communication enthusiasts who want to venture to the new social media (NSM) industry or want to introduce the benefits of NSM to their respective organizations are not really required to fulfil the requirements for a social media producer. But taking a look at the position’s qualifications will give us an idea of what an ideal Social Media Enthusiast is.
Oct/097
University Marketing
This blog has been up for some time already and I did not start this because I’m nerdy like that, haha. This is actually a fun requirement for one of my major subjects, Organizational Communication 153 (Communication Trends and Styles). One of the goals of this project is for Organizational Communication students to penetrate the new social media sphere and be ambassadors of the degree program. Moreover, this is a public relations initiative of my professor to sell the OrCom-UP Manila brand to graduating high school students. A similar approach is being done by the Massachusetts Institute of Technology.
Sep/0910
Politicians as Brands
Mr. Paolo Pangan, Digital Strategy Manager of Yehey! Corporation, talked about Online and Viral Marketing in our class. There were a lot of insights Mr. Pao shared with us and they include:
- The internet has become the essential touch point, but getting close is getting harder.
- There is social media fragmentation; anyone could be someone.
- The images of brands are not dictated by companies—they are dictated by people.
- Companies don’t need to shout; they need to listen instead.
Sep/091
Social Media and Calamities
I have been talking all about New Social Media in this blog and, maybe, some of you just want enough of it. Haha. Anyway, NSM has penetrated almost all aspects of our life and I have written about some of them here—most are in the context of businesses and organizations. I think it is just timely to take a look on how social media helped the initiatives of different individuals and organizations in helping the victims of storm Ondoy.
Sep/095
An Easy Social Media Release
You can see it everywhere: organizations, companies or even individuals distribute Press Releases to relevant opinion leaders or key people like the media. Press releases are done to spark public interest or to start a hype regarding a specific subject. Usually, when you take a look at the status quo, press releases are distributed to the media during a press conference. The media is invited to this event so that everyone in the planet could know what’s up. Since time immemorial, this kind of practice has been a staple one in the public relations industry–until Web 2.0. Well, there are still press releases but now, they are also done in a new medium—through the new social media. We were asked by our professor to do a sample Social Media Release (SMR). The SMR will feature a real organization. I chose Biokleen Care Hygiene Solutions as my sample company (because it is just situated in our neighborhood; go convenience).
Sep/097
Of Viral Vlogs and Values
A week has passed since we started promoting our video. And I can tell everyone that it was indeed An Experience. Promotion may sound simple but, just like other things, it is easier said than done. I will be enumerating the different strategies and tactics that we used to make our video blog viral.
Sep/099
A Sex Trip
Aug/096
Social Media Marketing
Trends and current events tell you that this thing called “New Social Media (NSM)” is the loudest buzz in the online ecosystem. With this, not only one’s everyday vanity and spoiled-brat rants are its daily consumers. We could see organizations and big companies slowly penetrating this powerful network. But of course, it’s not the usual three-step-pancake-mix process. It’s more like assembling and detonating a C4 bomb—one misconnection could lead to self-destruction. One of the hyped uses of new social media is marketing products and services. Even though there are a relatively few companies using NSM, we could see that they are very enthusiastic (or even very whimsical) in implementing this marketing tactic. Conceivably, NSM is really powerful a tool—well, it is just as powerful as it is harmful. Here are some ways on how to implement a marketing tactic using New Social Media.
Aug/097
Organizational Communication
One of the undergraduate degrees in the University of the Philippines Manila is a course called “BA Organizational Communication”. And, I’m already enrolled in it for four years. Many people wonder what it is all about and even some of them associate it with classic degrees such as Broadcast Communication and Mass Communication. For clarity’s sake, let us answer all the frequently asked questions to beat ignorance. Well for me, it’s not a problem of anonymity; it’s more of a problem of misinformation.
About The Vinculum
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About the Communicologist
The communicologist is Alfred Miguel M Aguado. He is 20 years of age, currently taking up his Bachelor's Degree (BA Organizational Communication) in the University of the Philippines Manila. He likes anything related to English, Debating and Information Technology. Moreover, he also likes Mathematics, Music, Sports, and Looking and Feeling Good. He is fascinated with the dynamics of communication as he is fascinated with North Korea and PHP programming. You can visit his blog at ALPSaguado.com.
ALPSaguado.com
- A Short Update March 5, 2010
- 100 Araw January 29, 2010
- The Way We Plan 2010 January 23, 2010
- The Way We Plan 2010 Teaser January 20, 2010
- Plants Amidst Zombies January 15, 2010
- 2010 Fireworks January 1, 2010
- A Jovial Prospectus December 30, 2009
- Prolificacy December 29, 2009
- A Romantic Agenda December 26, 2009
- So It’s Christmas December 25, 2009