Organizational Communication in Business
Posts tagged Web 2.0
An Easy Social Media Release
Sep 21st
You can see it everywhere: organizations, companies or even individuals distribute Press Releases to relevant opinion leaders or key people like the media. Press releases are done to spark public interest or to start a hype regarding a specific subject. Usually, when you take a look at the status quo, press releases are distributed to the media during a press conference. The media is invited to this event so that everyone in the planet could know what’s up. Since time immemorial, this kind of practice has been a staple one in the public relations industry–until Web 2.0. Well, there are still press releases but now, they are also done in a new medium—through the new social media. We were asked by our professor to do a sample Social Media Release (SMR). The SMR will feature a real organization. I chose Biokleen Care Hygiene Solutions as my sample company (because it is just situated in our neighborhood; go convenience).
Social Media Marketing
Aug 29th
Trends and current events tell you that this thing called “New Social Media (NSM)” is the loudest buzz in the online ecosystem. With this, not only one’s everyday vanity and spoiled-brat rants are its daily consumers. We could see organizations and big companies slowly penetrating this powerful network. But of course, it’s not the usual three-step-pancake-mix process. It’s more like assembling and detonating a C4 bomb—one misconnection could lead to self-destruction. One of the hyped uses of new social media is marketing products and services. Even though there are a relatively few companies using NSM, we could see that they are very enthusiastic (or even very whimsical) in implementing this marketing tactic. Conceivably, NSM is really powerful a tool—well, it is just as powerful as it is harmful. Here are some ways on how to implement a marketing tactic using New Social Media.
Communicators